The Social and Economic Costs of Lottery Advertising

A lottery is a game where people pay a small amount of money (often just $1) to have a chance at winning a large sum of money. Prizes may be cash or goods or services. Many states have a state lottery. Some private companies also have lotteries. Lotteries are often criticized for promoting gambling and being a form of taxation without representation. Lottery advocates argue that lotteries are a safe and responsible source of public revenue.

In the past, lotteries were largely traditional raffles, where the public would purchase tickets and win prizes in some future drawing, weeks or months away. Innovations in the 1970s, however, dramatically changed the lottery industry. New games were introduced that allowed the public to play instantly and for smaller prizes, but with still high odds of winning. Lottery revenues grew rapidly in the 1970s and 1980s, but then began to level off. This decline led to a debate about whether or not lotteries were appropriate functions for state governments.

The decision to hold a lottery is usually made at the local level and is a classic example of the way in which policy is made piecemeal and incrementally, rather than as part of a comprehensive public agenda. Once a lottery is established, the arguments and criticisms shift to specific features of the operation, such as the problem of compulsive gamblers or the regressive impact on lower-income groups.

Many lottery advertisements stress that playing the lottery is a great way to help others. This message obscures the regressivity of lottery spending and the way in which it diverts income from poorer to richer families. It also gives the impression that most people play the lottery in a casual manner, when the truth is far more complicated.

Most state lotteries are now run as businesses, with a primary focus on maximizing revenues. As such, their advertising strategies are aimed at persuading the maximum number of people to spend the maximum amount of money on tickets. This strategy is at cross-purposes with the general public interest. This article examines the social and economic costs of this strategy.

The casting of lots for decisions and determining fates has a long history, dating back at least to the Roman Empire, when it was used to award dining-ware and other luxury items to guests at dinner parties. During the American Revolution, Benjamin Franklin sponsored a lottery to raise funds for cannons to defend Philadelphia against the British, and George Washington held a similar lottery to finance his road across the Blue Ridge Mountains. In modern times, lotteries have been used to finance a variety of projects, including paving streets, building bridges, and providing scholarships for students. Many state legislatures have adopted lotteries as a way of raising “painless” revenue without the need for public votes or direct taxation. Lottery officials are often portrayed as being unaccountable, free from outside pressure and political influence, and not subject to public scrutiny.